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It's a relatively simple approach to generating passive income, and a pretty lucrative one at that: A recent survey found that nearly nine in 10 publishers consider affiliate programs to be a key part of their overall marketing strategy, contributing to about 20 percent of their annual revenue on average. However, many publishers can get tripped up when it comes to setting up an affiliate store from scratch. With a variety of programs and products to choose from, how do you know which one(s) will best reflect your site and your audience?

The term “residual income” refers to the income that someone makes after their work has already been completed. An example of residual income is the earnings an author continues to make on a book after it has been published, when fans continue to purchase copies years later. Residual income is ideal because it is money that is being earned while doing nothing in the present moment to earn that money.


Residual income is calculated as net income less a charge for the cost of capital. The charge is known as the equity charge and is calculated as the value of equity capital multiplied by the cost of equity or the required rate of return on equity. Given the opportunity cost of equity, a company can have positive net income but negative residual income.
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