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It's a relatively simple approach to generating passive income, and a pretty lucrative one at that: A recent survey found that nearly nine in 10 publishers consider affiliate programs to be a key part of their overall marketing strategy, contributing to about 20 percent of their annual revenue on average. However, many publishers can get tripped up when it comes to setting up an affiliate store from scratch. With a variety of programs and products to choose from, how do you know which one(s) will best reflect your site and your audience?